Bibendum: The Friendly Face of Michelin Tires
The Michelin Man, originally named “Bibendum,” made his debut in 1898. He was created by the Michelin brothers, André and Edouard Michelin, who co-founded the Michelin tire company in France. The primary purpose of the Michelin Man was to promote the company’s innovative invention, the pneumatic tire. At the time, Michelin was one of the pioneers in developing durable and reliable pneumatic tires for automobiles. … Continue reading Bibendum: The Friendly Face of Michelin Tires
