During the 1950s and ’60s, a transformative era for Western culture, Goodyear Tire & Rubber Co. embarked on an ambitious project that would capture the imagination of many: the creation of illuminated and vibrantly colored car tires. This endeavor was a product of the changing times, where personal expression extended to vehicles and innovations were sought after to reflect individuality. William Larson, a Goodyear chemist, … Continue reading Illuminating the Road: Goodyear’s Colorful and Glowing Tire Venture